You’re selling land and the key point we have to remember is who we are selling to. Defining your buyer will help narrow down your marketing efforts and target the right buyers. The more you understand who your buyer is and what they might be looking for, the quicker you can connect with them. Here are a few things to keep in mind.
Understand what your land is good for.
The type of buyer you need will be the type of buyer that will use your land for its primary purpose. Is it a commercial development? Hunting grounds? Residential property? Business opportunity? Once you understand your parameters and how your land can best be used, then you can look into buyer categories.
Talk to a land expert.
Because I have dealt with commercial property and land for literally decades, I can help connect you to the right buyer once we understand how to best utilize the land. Not every real estate agent deals with land and buyer’s needs and goals are different when purchasing a property like this so enlisting the right expert can help you focus on the right buyer as well.
Consider the market.
What is the market doing right now in your area? A land real estate expert will be able to tell you this for individual markets throughout Snohomish and King County. Each market is different and the further we get towards the mountains, prices change and demand changes as well. We want to look at market trends, not just in our area but around the country as well. We want our buyer pool to be as expansive as possible so make sure to talk to your agent about identifying the different market trends that will work best for you.
Who else is buying in the area?
You can tell a lot about a buyer by what they’ve looked for in the past. Again, as a land buyer and agent, I can help define your buyer better by what’s going on in the current market and whose actually buying. We want as many connections as possible between the buyer and the type of properties they are buying.
If you want to sell your land quickly and efficiently, it’s incredibly important to understand and to find your buyer. This is how we get the most out of our marketing. Once we understand who we are selling to, we can market the property correctly and get the most money from the sale.